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Introduction to B2C  B2C means Business 2 Customers, flow of information between business and consumer typically is through the medium of Internet. This flow includes product orders/service requests from customers, product information, specifications, providing of services by Business etc.

What is B2C?
 
B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods. In a B2C e-commerce the focus is more about enticing prospects and converting them into customers, retaining them and share value created during the process.

These are the types of services typically covered under B2C e-commerce:

1. Auction stores (e.g www.ebay.com)
2. Online stores (e.g. www.amazon.com)
3. Online services (e.g. www.travelocity.com)

Related models of B2C

    B2C Auctions

• Electronic auctions offer an electronic implementation of the bidding mechanism also known from traditional auctions.
• This can be accompanied by multimedia presentation of the goods.
• These are cheaper to run as lot of costs relating to infrastructure required for a conventional auction system is not necessary for this.
• It gives the participants convenience as bidder can stay at his home or office and still participate in the bidding just as in traditional auctions.

B2C online Stores

• It refers to marketing of a company’s products through the web. It may be done either to promote the company and its products and services or to actually sell the products/services through this virtual store.
• Online stores need to deliver far more value to the customers and at the same time find new ways to generate revenues.
• This having benefits for the customers, Lower prices, wider choice, Better information, Convenience.