These steps are most common for optimizing your html code:

1. How use META tags in html code

• META tags are HTML code that enables the search engines to
  determine what keywords are relevant to this specific site.
• The META keywords tag is the location in the HTML code for the placement of keywords and keyword phrases. 
• META Tags are currently only supported by AltaVista, Infoseek and HotBot. Example: <META Name="keywords" Content="online business, marketing, promotion, promote, internet marketing, search engine submissions">.
• Choosing effective keywords for your website

 There are two important steps you should always follow for choosing effective keywords.

• Get thesaurus and investigate synonyms for your original keywords. Write these words down on a sheet of paper. Next, perform your keyword and keyword phrases search at the major engines.
• Pay close attention to the web sites that rank 1 through 10.  View the source code of these pages. Pay close attention to their placement of keywords in the <TITLE>, <META> and <ALT> tags. Next, do a search for your competitor's

• Writing text to your web pages  

It is important to add plenty of text to your pages. Your text should contain each of your keywords used in different variations. I.e. your keywords are free, promotion, marketing, advertising, your text might say something like this; Promotion, Marketing and Advertising are the key to your success.

4. How to optimize your title tag

• The title tag is the first thing that a user sees when your site is returned by a search query. You only have a split second to grab your targets attention.
• Place keywords that are most pertinent to your business in the title tag.  Effective title tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome and home page. Example: <TITLE>The Source-Free Web site development, marketing, resource center</TITLE>.

 

Three things that is very useful for optimizing your HTML code
Always validate your html code

• Validating your HTML provides cleaner HTML code and prevents search engine bots from inaccurately reading your pages.
• Validated code also eliminates useless tags and can decrease your document's file size, eliminating wasted bandwidth.

You should ensure compatibility  

• Try to make your HTML code compatible with as many internet browsers as possible. Right now, the Big Two are Microsoft Internet Explorer (MSIE) and Mesilla Firebox.
• It is useful to optimize for older versions of these browsers as well as other browsers like Opera and Netscape.

Eliminate excessive white space

• Excessive white space is unnecessary and keeps your content lower on the page than is necessary.
• Eliminating excessive whitespace is therefore marginally useful to Search Engine Optimization.

You can use HTML code cleaner v.3.20.0 for optimizing your html code

Specification:

• Main function of HTML Code Cleaner is to save space on your web pages by removing unnecessary characters and tags. Though the saving percentage may seem small, load time savings is much higher as your client’s Internet browser parses the pages more efficiently.
• HTML Code Cleaner will also help you to check/fix broken links both page links and image links. You can be released from fussy work on checking broken links.
• HTML code cleaner, html code optimization, html code shrinker, html code optimizer, html cleaner, fast html code cleaner, easy html optimization, broken links checker.

 

HTML code contains different type of tags like Meta tags, head, title, body in web page design. With passing over time their may be some changes and pupations are made in web pages that slower down the pages. In this article we provided some common principles and tips that helps you how to optimize html code?